Mike Farris: Soul of Christmas ’22 Show

Shoals Theatre 123 N Seminary Street, Florence, AL, United States

“Mike Farris Sings! The Soul Of Christmas” delivers everything you want in a holiday show; high energy soul, and great classic ballads! With Grammy, Dove and Americana Music Award winner Mike Farris and his world-class 12 piece band, the experience of “Soul Of Christmas” is unlike any other and is absolutely guaranteed to get you […]

Audio Engineering MasterClass

The Mane Room 310 N Pine Street, Florence, AL

Audio Engineering MasterClass powered by UNA's Entertainment Industry Thursday, February 23rd | 12:30 PM | FREE EVENT   This MasterClass will feature John Paul White, Ben Tanner, Jimmy Nutt, and Billy Lawson. John Paul White | John Paul White is a four-time Grammy award-winning singer-songwriter and co-founder of Single Lock Records who proudly resides in […]

MSMA Member Meetup

For the Record Music Hall 1401 Huntsville Road, Florence, AL

Join us for our MSMA Member Meetup at the Shoals newest LIVE Music Venue, For the Record.

Muscle Shoals Documentary | 10 Year Anniversary Celebration

Shoals Theatre 123 N Seminary Street, Florence, AL, United States

The award-winning “Muscle Shoals” Documentary made its appearance at Sundance in 2013 and the buzz has continued – even 10 years later. Presented By Visit the Shoals, on Friday, April 21st, 2023, join filmmakers, stars of the film, and our music community to celebrate! 100% of the proceeds from the event with benefit both the […]

Summer Music Mixer

Swampers Terrace at Marriott Shoals Hotel & Spa One Hightower Place, Florence, AL, United States

Join us for our free Summer Music Mixer at Swampers Terrace by the pool! Network with Shoals Music Industry Professionals, grab a drink + dinner & listen to LIVE music with performances by Drumb and Drumber & Bay Simpson.

The Sessions Panel

The Mane Room 310 N Pine Street, Florence, AL

Hello there, We'd like to invite you to join us for 'The Sessions' Panel that will take place on Tuesday, October 24th from 3:30 PM-6:30 PM at The Mane Room. This is a free event!  The Sessions provides the bridge between dreams and reality by Enriching artist lives through Education, focusing on Empowering and sharpening […]

Mike Farris Sings! Christmas Show at Shoals Theatre

Shoals Theatre 123 N Seminary Street, Florence, AL, United States

A Muscle Shoals Soul Christmas with Mike Farris!! Grammy, Americana and Dove Award Winner, Mike Farris lights up the season each year with his acclaimed holiday show; “Mike Farris Sings! The Soul of Christmas!” Since 2014, this Christmas concert has consistently sold out a two-night run in Nashville. This year, Farris and The Soul of […]

MSMA Masterclass with Susan Rogers

The Mane Room 310 N Pine Street, Florence, AL

If you're an enthusiast of Prince, an engineer, a music producer, or a student, mark your calendar because this is an event you won't want to overlook! Join us on January 19th at 2 PM at the Mane Room on Pine Street for an exclusive conversation featuring Susan Rogers, the esteemed producer and engineer behind […]

MSMA Spring Soirée

Muscle Shoals Church of Sound 1515 Southern Blvd, Sheffield, United States

Join us for the MSMA 'Spring Soirée' at Muscle Shoals Church of Sound! The event kicks off at 6 PM. Enjoy music networking, refreshing beverages, and delectable hors d'oeuvres. This is a free event. Please RSVP HERE  to let us know you're attending!